Podcast in English
Text size
Bulgarian National Radio © 2024 All Rights Reserved

National programme for tourist advertising focuses on digital marketing

Photo: BGNES

“The National Programme for Tourist Advertising focuses on digital marketing,” said Minister of Tourism Nikolina Angelkova at the presentation of the first Bulgarian Viber service, a joint project with the Ministry of Tourism and iLoveBulgaria.

In her words, this is a service all Viber users will be able to use to get to know the country’s tourist attractions. Besides the 100 National Tourist Sites, at this time there are 5,000 sites included in the application.

“37 percent of users of different mobile devices have used them to book their holidays online,” said Angelkova and added that the country could attract more tourists via new technologies. Viber General Manager for Central and Eastern Europe Atanas Raykov, stressed that Bulgaria is the first country with its own chat extension for its tourist services. He stated that in Bulgaria alone, Viber users number over 3.5 million. 



Последвайте ни и в Google News Showcase, за да научите най-важното от деня!
Listen to the daily news from Bulgaria presented in "Bulgaria Today" podcast, available in Spotify.

More from category

President Radev, party leaders congratulate Donald Trump on his election

Bulgarian politicians took to social media to congratulate Donald Trump on his election as President of the United States.  President Rumen Radev was among the first Bulgarian leaders to tweet congratulations to Donald Trump on his election..

published on 11/6/24 1:48 PM

Bulgarian metallurgy and mining industry have a chance for development in the EU

Metallurgy, heavy and mining industry are an irrevocable part of the full-fledged economic development of Europe. This was stated by Bulgarian President Rumen Radev at the solemn celebration of the Metallurgist's Day in Sofia, which was held under the..

published on 11/6/24 10:01 AM

A frosty morning followed by a calm and sunny day

On Wednesday morning, visibility will be reduced in some places in the valleys, plains and along the Black Sea coast. Minimum temperatures will range between minus 3 and 2°C, around minus 2°C in Sofia. During the day it will be sunny with highs between..

published on 11/5/24 7:05 PM