Store chains will be obliged to sell Bulgarian food products, which will occupy at least half of their retail space. This applies to major food groups - dairy and meat products, fresh fruit and vegetables, as well as canned food. They will need to be purchased directly from the manufacturers. Products will not be available at promotional prices unless if agreed with manufacturers. This is what a project, to be introduced by a Council of Ministers decree and which is to remain in force until the end of this year, envisages. The aim is to support Bulgarian producers in times of crisis.

The Association for Modern Trade, which unites major retail chains in Bulgaria, has voiced sharp disagreement with the draft decree. According to them, the idea violates basic principles of the market economy.