Compared to 2021, the current year is a better one for Bulgarian tourism, BTA reported. During the forum "BG Tourism - Winter 2022/2023" in Bansko, organized by BTA, the Minister of Tourism Ilin Dimitrov said that Bulgaria offered really good price-quality ratio.

Bulgarian tour operators report greater interest from the United Kingdom, as the jump is more than 30% in comparison to the previous year, as well as rising interest of Romanian tourists. The ministry has also launched a campaign to promote tourism in several countries, the first of which was Poland. Meetings are also planned in Israel, Great Britain, Germany, the Czech Republic and Hungary. They will be carried out before the start of the next summer season.

Minister Dimitrov also stressed the role of sending positive messages about tourism in Bulgaria and announced new initiatives to popularize it in partnership with the Bulgarian National Radio and Television (BNR) by broadcasting audio and video podcasts in 11 languages. The aim is to further promote the country's summer and winter resorts. This initiative will be financed by the Ministry of Tourism. Bulgaria as a tourist destination will also be promoted on Euronews.