Today, 3 July, is International Plastic Bag Free Day, an initiative launched in 2009 with the support of the Global Alliance for Incinerator Alternatives (GAIA) and ZeroWasteEurope, with the aim of raising public awareness of how harmful plastic bags are to the environment, and of encouraging people not to use them.
Artists have always been at the forefront of initiatives such as this. One such artist is Lily Geleva, who released her song Message in a Bottle in 2018. The song and the video, directed by Dimitris Georgiev, are a social campaign against plastic pollution, raising the issue of the trail we leave behind us, and the personal responsibility borne by each and every one of us.
The video features some of the most popular Bulgarian actors, film directors and musicians.
Translated from the Bulgarian and posted by Milena Daynova
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