Podcast in English
Text size
Bulgarian National Radio © 2024 All Rights Reserved

Municipalities in the southern part of Bulgaria’s Black Sea coast to be advertised jointly on foreign tourist markets

Photo: burgas.bg

The municipalities of Burgas, Nessebar, Pomorie, Primorsko, Tsarevo and Malko Tarnovo will be promoted together on the markets in Poland, Great Britain, the Czech Republic, Germany and the Scandinavian countries through attractive videos and other ads. The Municipality of Burgas has been selected to receive financial assistance for the campaign under the latest program of the Ministry of Tourism aimed to finance the marketing of the Black Sea municipalities.

Together with the tour operators, they will develop and offer various products in the region related to family, sea, health, sports, festival and other types of tourism in the destination "Burgas - Southern Black Sea coast". The focus will be on direct advertising in foreign cities, in "hot" spots such as subways and city buses. There will be digital outdoor and online advertising, aimed at various target groups.



Последвайте ни и в Google News Showcase, за да научите най-важното от деня!
Listen to the daily news from Bulgaria presented in "Bulgaria Today" podcast, available in Spotify.

More from category

Snow-covered slopes in Borovets, Bansko and Pamporovo before start of the new season

The ski runs in the three major winter resorts of Bulgaria - Borovets, Bansko and Pamporovo, are well covered with snow before the official start of the season, BGNES reports. The 2024/2025 season will open in Borovets on December 15. A good base of..

published on 12/3/24 12:08 PM

Momchilovtsi or Musiliyan - why do the Chinese love the picturesque Rhodope village

In 2009, a state-owned company in Shanghai launched a yogurt on the market under the brand name "Musiliyan, as the village of Momchilovtsi is called in China. The еmergence of this product was accompanied by a large-scale advertising campaign, and..

published on 12/2/24 10:47 AM

The Govedartsi-Malovitsa button lift will be converted into a chair lift

The old button lift in the village of Govedartsi , Samokov Municipality, which takes tourists to the peak of Malyovitsa in the Rila Mountains, is to be modernised as a four-seater chairlift with a capacity of 1,520 people per hour . A proposal has been..

published on 11/24/24 8:05 AM