SLNG (Sleng) is one of the bands that shaped the landscape of contemporary Bulgarian pop music in the early years of the new millennium. After the untimely death of frontman Dimi Ekimov in 2008, the band called it quits, only to regroup with a new line-up a few years later. Vladimir Mihailov, best known as the lead singer of Safo and an accomplished songwriter, has been SLNG's vocalist for over a decade. 

Apart from being a singer and songwriter, Vladi Mihaylov is also a very popular TV and film actor. He recruited his co-stars from the hit TV series "Brothers" - Martin Dimitrov, Radoslav Vladimirov and Sara Draguleva - to shoot the video for the song. The young artists have decided to donate their royalties from the video to charity.According to Vladi Mihailov, the song conveys a message, focusing on how social networks divide us by providing a comfortable space for expressing hatred and undermining the beliefs of others. Musically, the song's sound is meant to be a tribute to the 1980s, says Sleng drummer Alex Lazarov: