Podcast in English
Text size
Bulgarian National Radio © 2025 All Rights Reserved

Japanese TV promotes Bulgaria as a tourist destination

Bulgarian ambassador to Japan Marieta Arabadjieva (left)
Photo: Embassy of Bulgaria in Japan

The Japanese television channel Fuji TV filmed episodes presenting Bulgaria to the Japanese society. The filming process was carried out in cooperation with the Bulgarian Embassy in Tokyo, the diplomatic mission announced.

The initiative, which aims to promote Bulgaria as a tourist destination and tell about Bulgarian traditions and culture, includes two thematic episodes.

Photo: Youtube / World Buzz Channel
The first episode has already been uploaded on the official YouTube channel of the TV channel and is dedicated to the Bulgarian Spring Festival "Martenitsa 2024" held on March 3 this year in Miyashita Park in Tokyo. In it, the Bulgarian ambassador to Japan Marieta Arabadjieva presents the martenitsa and its symbolism, Bulgarian folklore, traditional products such as cheese, rose jam, honey, herbal tea, wine, rakiya, Troyan pottery vessels, which were offered during the festival.

The second episode of the series on Bulgaria will be uploaded to Fuji TV's YouTube channel on April 19 and will feature traditional Bulgarian dishes. 


Watch the first episode here:




Последвайте ни и в Google News Showcase, за да научите най-важното от деня!
Listen to the daily news from Bulgaria presented in "Bulgaria Today" podcast, available in Spotify.

More from category

Photo exhibition dedicated to opera diva Raina Kabaivanska in Burgas

Burgas is the town where Bulgarian opera diva Raina Kabaivanska started her remarkable career on the world’s opera stages. That is why it is in Burgas that a photo exhibition has opened, tracing the life, career and charity work of the Bulgarian opera..

published on 8/3/25 12:10 PM
Vesela Raytchinova

New association of Bulgarian cultural organisation around the world to promote their activities

The Association of Bulgarian Cultural Organizations Abroad is the newest organization uniting Bulgarians around the world. 26 associations and 6 individual members are among the founders. "In Sofia we gave a start of the order..

published on 8/1/25 10:57 AM

‘The Art of Collecting Time’: The National Gallery unveils a donation from collector Gaudenz Ruf

At the height of the 'burning summer' — as author Georgi Gospodinov poetically described these sweltering days — Sofia played host to a remarkable cultural event. The exhibition, 'The Art of Collecting Time', opened at the former royal palace, which is..

published on 7/30/25 5:35 PM