We expect more than 13 million tourists to come to Bulgaria in 2024, and an increase of 5-7%, said the director of the Institute for Analysis and Assessment in Tourism Rumen Draganov in an interview with Radio Burgas, BNR.

The expert believes there will be a stable tourist season in Bulgaria and a return to pre-2019 and pre-pandemic levels or even higher. But there is a negative element too, and it is connected with seaside tourism. “The upsurge is of cultural tourism in cities, not of seaside tourism. Many hotels there do not have good websites, or feedback. They just sit around and wait for the tourists to come,” Rumen Draganov says.

Sunny Beach is once again a favourite this year with British tourists looking for a low-cost holiday – the new rankings by Post Office Travel Money and TUI for cheapest summer vacation destinations in Europe once again put Sunny Beach top of the list.