In the week of St. Andrew’s Day (also known as Bears’ Day or Mechkinden), WWF is drawing attention to six orphaned bear cubs who have been given a second chance at life. The initiative is part of the "Subscribe to Nature" campaign and follows the story of six rescued bear cubs—Huba, Vihar, Goran, Nikola, Misho and Aneta—who are back in the wild. In a statement, WWF highlights that, over the course of three years, with the dedicated support of concerned partners, WWF experts have saved the cubs from certain death in a series of coordinated actions.

The organization notes that bears in Bulgaria are a protected species and are listed in the Red Data Book of the Republic of Bulgaria. They are endangered and hunting or killing them is a criminal offense. However, nearly 100 bears fall victim to poaching every year, which is why WWF’s efforts are focused on helping to protect them through various initiatives.