Podcast in English
Text size
Bulgarian National Radio © 2025 All Rights Reserved

Bulgaria participates at the Internationale Tourismus-Börse (ITB) in Berlin

Photo: tourism.government.bg

Bulgaria has a unique tourism potential and we are here to present it in the best way. This was stated by the Minister of Tourism Miroslav Borshosh regarding the country's participation in the largest international tourism exhibition in the world, the Internationale Tourismus-Börse (ITB) in Berlin.

"We create opportunities for business contacts, show our rich cultural and natural heritage and consolidate the country as a preferred destination on the world tourist map," said Borshosh. 

The exhibition in Berlin brings together over 5,500 exhibitors from 161 countries on an area of ​​160,000 sq. m. Bulgaria is represented with a modern and attractive stand of nearly 600 sq. m., in which 49 representatives of municipalities, the tourism business, leading tour operators, hotels and tourist organizations participate. 



At the exhibition, Bulgaria emphasizes affordable luxury with an emphasis on SPA procedures and natural beauty. New investments in the Bulgarian SPA sector were presented, emphasizing the high quality of the services offered, including the "farm to table" concept, where many SPA destinations and hotels have their own farms.



Последвайте ни и в Google News Showcase, за да научите най-важното от деня!
Listen to the daily news from Bulgaria presented in "Bulgaria Today" podcast, available in Spotify.

More from category

State Fund “Bulgaria Today and Tomorrow” to introduce a unified tourism brand for the country

The Bulgarian government will create a centralized structure to manage the creation and implementation of a unified brand Bulgaria in order to raise the country’s international image. This is stated in the adopted legislative program of the Council of..

published on 8/13/25 11:06 AM
Perperikon

Bulgarian schoolchildren from Naples conclude Bulgaria tour with visit to Perperikon

On the final day of their five-day educational trip across Bulgaria, pupils from the Bulgarian school 'Bulgarche' in Naples, Italy, visited the ancient site of Perperikon. The excursion was organised by the Ministry of Education and Science as part of..

published on 8/11/25 2:37 PM
Bistritsa River meandering below the Rhodope ridge

Gradishte – a magical park amidst rock giants in the Western Rhodopes

If you are travelling from Gotse Delchev in the direction of Satovcha and Dospat, you simply must go and see a mystical place in the Western Rhdopes known as Gradishte. Less than two kilometres after Dolno Dryanovo village,..

published on 8/7/25 7:10 AM