The Ministry of Tourism has launched a large-scale international advertising campaign on National Geographic and 24 Kitchen channels, part of The Walt Disney Company and Warner Bros. The TV advertisement promoting Bulgaria as a destination for congress, culinary and wine tourism start on March 20 in 9 countries and will continue until the end of April. In parallel, a digital campaign is running through the popular pre-roll format with new YouTube clips.
The media partnership includes the broadcast of 2,430 advertising spots in 9 strategic markets in Europe- the United Kingdom, France, Poland, Germany, Spain, the Netherlands, Serbia, Slovenia and Croatia. More than 50% of the spots will be broadcast during prime time on TV programmes, the Ministry of Tourism said.
In winter, the well-known Bulgarian town of Kotel known for its National Revival Period architecture attracts tourists with cultural routes, frosty landscapes and the opportunity to ski in the folds of the Balkan Mountains. About 4 km from the center of..
An exhibition showcasing iconic cultural and natural tourist sites from Bulgaria has been opened in front of the Bulgarian Embassy in Stockholm. "Bulgaria is a country with an impressive history, rich cultural and historical heritage and..
The winter resort of Pamporovo in the Rhodope Mountain is crowded. We are experiencing a strong season and an increase in tourists from Romania, Greece and Serbia. This was told to BTA by Dimitar Gerdzhikov from Pamporovo AD. Gerdzhikov added..
Intense preparations are underway on the Southern Black Sea coast for the upcoming summer season. The first tourists are expected for Easter, and..
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