Podcast in English
Text size
Bulgarian National Radio © 2025 All Rights Reserved

A growing number of British tourists are choosing Bulgaria as their holiday destination

The market has not yet reached 2019 levels

His Excellency Nathaniel Copsey (L) and Minister Miroslav Borshosh
Photo: Ministry of Tourism

The Minister of Tourism, Miroslav Borshosh, met with the Ambassador of the United Kingdom to Bulgaria, His Excellency Nathaniel Copsey. They discussed opportunities for expanding bilateral cooperation in tourism and developing specific initiatives to promote Bulgaria in the UK.


The UK remains one of Bulgaria's key inbound markets. According to data from the National Statistical Institute, nearly 253,000 British tourists were registered in Bulgarian accommodation establishments in 2024, which is a 4.9% increase compared to 2023. However, the market has not yet reached 2019 levels.


There is sustained interest among British tourists in seaside, cultural, city, and winter tourism, with Nessebar, Sofia, Bansko, Borovets, and Varna remaining the leading destinations.



Editor: Miglena Ivanova
Posted and translated by E. Radkova



Последвайте ни и в Google News Showcase, за да научите най-важното от деня!
Listen to the daily news from Bulgaria presented in "Bulgaria Today" podcast, available in Spotify.

More from category

Prime Minister, Rosen Zhelyazkov, congratulated Pope Leo XIV on his inauguration in Rome.

Bulgarian delegation is in Rome and the Vatican on the eve of 24 May

Led by Prime Minister Rosen Zhelyazkov, the Bulgarian delegation is visiting Rome and the Vatican on 22 and 23 May 2025. Traditionally held on the eve of 24 May, the Day of the Holy Brothers Cyril and Methodius, the Bulgarian alphabet, enlightenment,..

published on 5/22/25 5:49 PM

Bulgarian products are increasingly well-known and in demand on the Chinese market

Bulgaria is represented with its own stand at the 4th China-CEEC Expo & International Consumer Goods Fair, which is being held from May 22 to 25. "The interest of Chinese consumers in Bulgarian products is undeniable. Yogurt,..

published on 5/22/25 4:32 PM

Elka Rouskov has been relieved of her duties as Honorary Consul of Bulgaria in the USA

The Council of Ministers has adopted a decision to relieve Ms. Elka Rouskov from her duties as Honorary Consular Officer of Bulgaria with headquarters in the city of Seattle and with a consular district covering the territory of the..

published on 5/22/25 3:38 PM