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Bulgaria looks to wine tourism as a year-round draw

Photo: BNR Archive

Wine tourism is taking centre stage in Bulgaria’s efforts to position itself as a year-round destination. At a recent meeting with the Bulgarian Association for Wine Tourism, Tourism Minister Miroslav Borshosh outlined plans to make wine a strategic complement to the country’s established attractions.

Tourism Minister Miroslav Borshosh with representstives of the Bulgarian Association for Wine Tourism.

Discussions focused on developing wine routes and fostering cooperation between producers and municipalities. Borshosh also highlighted work on creating a national fund to showcase Bulgaria abroad and to promote wine tourism as part of a broader vision for the sector.


Adding momentum, Bulgaria will host the 9th Global Conference on Wine Tourism in Plovdiv from October 5 to 7, 2025. The event is expected to bring more than 150 international participants, including institutions, experts, academics and media, offering Bulgarian wineries and wine regions a chance to shine on the global stage.



Editor: Miglena Ivanova

Posted in English by E. Radkova

Photos: BTA, tourism.government.bg, BNR archive



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