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"Destination Balkans" will also seek tourists from Japan, the USA and Latin America

"Destination Balkans" aims at creating integrated tourist routes in Southeast Europe, including sites from the UNESCO list and the rich cultural heritage of the region
Photo: Ministry of Tourism

A meeting was held between the Ministers of Tourism of Bulgaria and Montenegro, Miroslav Borshosh and Simonida Kordic, within the framework of the official visit of a Bulgarian government delegation to Montenegro. Among the main topics was the initiative "Destination Balkans" launched by the Bulgarian Ministry of Tourism, aimed at creating integrated tourist routes in Southeast Europe, including sites from the UNESCO list and the rich cultural heritage of the region. 

The two ministers stressed the importance of the participation of the private sector in the development of joint products aimed at tourists from distant markets - Japan, China, the USA, South Korea and Latin America.

It was also reported that in 2024. Bulgaria was visited by 6,648 tourists from Montenegro, and for the first half of 2025. a growth of nearly 26% was noted compared to the same period in 2024.


Simonida Kordic, who will participate in the ministerial panel of the 9th UN Tourism Global Conference on Wine Tourism – The Art of Wine Tourism on October 6–7, 2025 in Plovdiv, Bulgaria, emphasized that with this event, Bulgaria is positioning itself on the world map for wine tourism.


Edited by Miglena Ivanova
English: R. Petkova

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