Podcast in English
Text size
Bulgarian National Radio © 2025 All Rights Reserved

Ruling parties have spent more money on advertising

Photo: BGNES

Participants in the upcoming parliamentary elections have spent more than 2 million euros on media coverage, according to the Institute for Public Environment Development. The parties part of the Volya-NFSB coalition have invested the most, followed by VMRO and GERB, Diana Eftimova from the institute told BNR's Horizont program.

Big TV channels remain the most popular media for political advertising. Less money was spent for advertising in social networks in comparison to electronic and print media. "It is an interesting fact that advertising on Facebook runs not so much through the main party pages or the pages of the leaders of the respective formations, but through the personal pages of candidates," the study shows.




Последвайте ни и в Google News Showcase, за да научите най-важното от деня!
Listen to the daily news from Bulgaria presented in "Bulgaria Today" podcast, available in Spotify.

More from category

Showers are expected across much of Bulgaria over the weekend

On Saturday, minimum temperatures will range from 8 to 13°C , around 9°C in Sofia. It will be mostly cloudy with rain in many areas. There will be temporary breaks in cloud cover over southern regions. Overnight into Sunday, cloudiness will begin to..

published on 10/17/25 7:05 PM

Fourth air ambulance helicopter arrives in Bulgaria

Bulgaria has received its fourth air ambulance helicopter.  “The new aircraft will be based at the Georgi Benkovski Air Force Academy hangar in Dolna Mitropolia. From there, it will serve a wide regional area and make a significant contribution to the..

published on 10/17/25 4:24 PM

BNR will host 2025 Public Broadcasters International conference

The Bulgarian National Radio will host the 2025  Public Broadcasters International (PBI) Annual Conference . The prestigious forum will be held from 20 to 22 October for the first time in the Bulgarian capital Sofia. The theme of the PBI..

published on 10/17/25 3:34 PM