Bulgaria’s sea capital, as Varna has been dubbed, is one of Forbes’ “Five underrated cities to visit across the Balkans".
“Though often overshadowed by the national capital of Sofia, Varna is equipped with one particularly enticing attribute for tourists—a coastline, to be precise. On a sunny day, the city’s lengthy white sand beach is the perfect spot for swimming and sunbathing, while the nearby Archaeological Museum Varna is home to Roman baths, antique jewelry, and one of the earth’s oldest known examples of gold treasure,” Forbes writes.
The other 4 underrated cities to visit in the Balkans are: Berat in Albania, Doboj in Bosnia and Herzegovina, Niš in Serbia, and Ohrid in North Macedonia.
Last summer, Bulgaria's coastal city Burgas and the surrounding resort towns welcomed about 600,000 Bulgarian and foreign tourists , which is 21% more than in 2023. Recently, however, Burgas has also been developing as a cultural hub, attracting more and..
The Ministry of Tourism has launched a large-scale international advertising campaign on National Geographic and 24 Kitchen channels, part of The Walt Disney Company and Warner Bros. The TV advertisement promoting Bulgaria as a destination for..
Bulgarians are traveling more and more actively and are spending more money on travel - both to nearby and distant destinations. Last year, they made about 9 million trips abroad, with neighbouring Turkey, Greece, Romania and Serbia being the most..
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