The Ministry of Tourism has launched a large-scale international advertising campaign on National Geographic and 24 Kitchen channels, part of The Walt Disney Company and Warner Bros. The TV advertisement promoting Bulgaria as a destination for congress, culinary and wine tourism start on March 20 in 9 countries and will continue until the end of April. In parallel, a digital campaign is running through the popular pre-roll format with new YouTube clips.
The media partnership includes the broadcast of 2,430 advertising spots in 9 strategic markets in Europe- the United Kingdom, France, Poland, Germany, Spain, the Netherlands, Serbia, Slovenia and Croatia. More than 50% of the spots will be broadcast during prime time on TV programmes, the Ministry of Tourism said.
Bulgaria's Minister of Tourism Miroslav Borshosh presented to BTA the start of the national campaign "Wine leads the way". It will promote wine tourism in Bulgaria. The initiative starts before the ninth edition of the Global Conference on Wine..
Hisarya has become the first Bulgarian town to join the European Association of Historic Thermal Towns (EHTTA) , BTA reported. The mayor of the municipality, Iva Valcheva, announced the news before the 12th annual congress of the Bulgarian Union of..
A meeting was held between the Ministers of Tourism of Bulgaria and Montenegro, Miroslav Borshosh and Simonida Kordic, within the framework of the official visit of a Bulgarian government delegation to Montenegro. Among the main topics was the..
Bulgaria's Minister of Tourism Miroslav Borshosh presented to BTA the start of the national campaign "Wine leads the way". It will promote wine tourism..
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