The Ministry of Tourism has launched a large-scale international advertising campaign on National Geographic and 24 Kitchen channels, part of The Walt Disney Company and Warner Bros. The TV advertisement promoting Bulgaria as a destination for congress, culinary and wine tourism start on March 20 in 9 countries and will continue until the end of April. In parallel, a digital campaign is running through the popular pre-roll format with new YouTube clips.
The media partnership includes the broadcast of 2,430 advertising spots in 9 strategic markets in Europe- the United Kingdom, France, Poland, Germany, Spain, the Netherlands, Serbia, Slovenia and Croatia. More than 50% of the spots will be broadcast during prime time on TV programmes, the Ministry of Tourism said.
When the temperature in Sofia mercilessly approaches 40°C, the air becomes heavy as lead and the streets get deserted, people begin to seek coolness in the mountains. Just about an hour's drive away, northwest of the capital city,..
A new cultural and historical park has opened on the shore of the city lake in Pravets, as it extends on over 14 decares. The "Bulgaria Land" offers a unique opportunity to get acquainted with the Bulgarian heritage, presented on a..
A spectacular “amusement park” is open to divers 18 metres below the surface of the sea close to St. Anastasia island – an Orthodox chapel rises and opposite the church – a Soviet Chaika car with a chrome grill is parked. Right next to it there is a..
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