Podcast in English
Text size
Bulgarian National Radio © 2026 All Rights Reserved

Korean youths' videos about Bulgaria get popular on social media, Seoul's ambassador says

Photo: Bulgarian Ministry of Tourism

"Bulgaria has a great potential to attract tourists from Far Eastern markets. Not only in Sofia, but also in less populated places". This is what Jongin Bae, Ambassador of the Republic of Korea in Bulgaria, said at a meeting with Bulgarian Minister of Tourism Zaritza Dinkova. At the meeting it became clear that work is currently being done to promote this country as a destination for special interest tourism - adventure, mountain, spa, cultural, historical, wine. Strong advertising campaigns are being prepared to promote Bulgaria as an accessible and preferred tourist destination.

"Bulgaria is changing very fast. Your cultural tourism, the Rose Festival would be a great way to tell the world about your country," Ambassador Jongin Bae said. In his words, potential opportunities to promote Bulgaria in Far Eastern markets include filming Korean films and productions in the country, as well as various videos to be distributed on YouTube and further boost interest in the country. "Even now, videos shot by Korean youth in Sofia have been viewed tens of thousands of times on the web," the Ambassador of the Republic of Korea stressed.



Последвайте ни и в Google News Showcase, за да научите най-важното от деня!
Listen to the daily news from Bulgaria presented in "Bulgaria Today" podcast, available in Spotify.

More from category

Devetashka Cave

Among waterfalls and caves – the Devetashko Plateau also offers rural tourism with a sense of place

In the heart of Northern Bulgaria lies the Devetashko Plateau (also Devetaki Plateau). Here, nature seems to have slowed down to reveal its raw beauty- deep canyons and chasms, waterfalls tumbling over limestone cliffs, and breathtaking..

published on 11/16/25 1:15 PM

Cape Shabla: The lighthouse, boats and hot spring of the fishermen's village of Karia

Cape Shabla marks the easternmost point of Bulgaria – a quiet, windswept stretch of land jutting into the Black Sea. Here stands the oldest, and possibly the most beautiful, lighthouse on Bulgaria's coast. Painted in red and white stripes, it rises..

published on 11/12/25 3:15 PM

A global ranking has named Bansko as Bulgaria’s best ski resort

A month before officially opening its 23rd ski season, Bansko has been ranked among the 25 best winter destinations in the world.  The 16-week online competition featured 211 resorts from five continents. More than 4.3 million people..

published on 11/11/25 9:22 AM