The Association of Bulgarian Tour Operators and Travel Agents (ABTTA) expects tourism growth in Bulgaria to slow down due to the unfavourable economic situation in many of its source markets. It is not yet clear what effect Bulgaria's accession to the Schengen Area will have on the sector. (The country became a full member on 1 January 2025.)

A decline in the Romanian market would not be surprising, given that Romanians now have easier access to Greek seaside resorts, ABTTA Vice-President Dimitrina Goranova commented in an interview with BTA.

She added that, if tourism grows during the summer, it will come from the main traditional markets, such as the United Kingdom, Germany, Poland and the Czech Republic.

Ms Goranova also said that, according to preliminary estimates, the price of holidays on the Bulgarian Black Sea coast will not increase by more than 10% this summer.