The Bulgarian government has approved a rise in the budget of the Ministry of Tourism by 1,245,000 euros, BTA has reported. The money is aimed at a massive advertising campaign to promote winter tourism in Bulgaria, both in the domestic and in target markets for this country. The advertising campaign is one of the many steps taken by the ministry to save the winter tourist season and stabilize the Bulgarian tourism business, which has been hit hard by the Covid-19 pandemic.
The international advertising campaign will be aimed mainly at the citizens of Romania, Greece, Turkey, Serbia and North Macedonia, because they can travel to the country by car.
In 2009, a state-owned company in Shanghai launched a yogurt on the market under the brand name "Musiliyan, as the village of Momchilovtsi is called in China. The еmergence of this product was accompanied by a large-scale advertising campaign, and..
The old button lift in the village of Govedartsi , Samokov Municipality, which takes tourists to the peak of Malyovitsa in the Rila Mountains, is to be modernised as a four-seater chairlift with a capacity of 1,520 people per hour . A proposal has been..
Bulgaria is presenting its own stand at the autumn international tourism fair in Bucharest, which is taking place from 21 to 24 November . Visitors to the Bulgarian stand are taking souvenir photos against the backdrop of photo panels with beautiful..
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