The Bulgarian government has approved a rise in the budget of the Ministry of Tourism by 1,245,000 euros, BTA has reported. The money is aimed at a massive advertising campaign to promote winter tourism in Bulgaria, both in the domestic and in target markets for this country. The advertising campaign is one of the many steps taken by the ministry to save the winter tourist season and stabilize the Bulgarian tourism business, which has been hit hard by the Covid-19 pandemic.
The international advertising campaign will be aimed mainly at the citizens of Romania, Greece, Turkey, Serbia and North Macedonia, because they can travel to the country by car.
Cultural tourism accounts for nearly 20 % of the country’s tourism product, according to data from a survey by the Ministry of Tourism. While Bulgaria's image was previously associated mainly with maritime tourism, which made up 70% of the tourism..
For the second year, a series of bilateral business meetings in a “roadshow” took place in Germany, 11-14 November, between German and Bulgarian representatives of the tourist industry for promoting Bulgaria, the Bulgarian embassy in Berlin has..
Veliko Tarnovo is the town with the biggest number of cultural and historical landmarks in Bulgaria. Every Bulgarian feels a sense of pride upon setting foot in the medieval Bulgarian capital while foreigners are fascinated by its architecture,..
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